Last Thursday marked the kickoff of New York Fashion Week, and this year there’s something to be focused other than the norm of the beautiful models and their glamorous garments. While not all of us are lucky enough to be there in person, we will be lucky enough to relive the shows, literally through the eyes of someone of someone else.
According to Mashable, “Google Glass is the upcoming headset and eyewear device that the tech giant in developing. The augmented reality-enhanced glasses have many smartphone-like functions: users can take pictures, record video, receive messages and check calendars, among other things.”
So, how does Google Glass play a role in the fashion world? Designers have loved it, models have strutted down the runway in it, and now spectators will wear it to capture the glitz and glam, broadcasting glimpses of catwalks throughout social media outlets for the world to see.
Google Glass made its debut into the fashion industry last September, at New York Fashion Week, when it was designer Diane von Furstenberg’s models’ best accessory. Although Google Glass only comes in five colors: cotton (white), tangerine (orange), sky (blue), and two shades of gray, the colors worked surprisingly well with the models’ attire.
According to The New York Times, “one model matched a tangerine Glass to the orange architectural squiggle on a jumpsuit, and another paired a sky Glass to a turquoise slouchy tank and bag. When Ms. von Furstenberg took her call at the end, she wore tangerine. On her arm was Sergey Brin, Google’s co-founder, in sky.”
At the time of the show, Vogue had dedicated twelve pages in its September issue to a futuristic spread featuring models wearing Google Glass. “For me, the trend of the season was color and the attitude was the future,” said Tonne Goodman, Vogue’s fashion director, who oversaw the feature.
Examiner revealed that this year, Nina Garcia, “Project Runway” judge and Marie Claire creative director will be sporting Google Glass during New York Fashion Week in order to give others the opportunity to almost first-hand indulge in the experience. Her photos and videos will be streamed live across her social media channels including Vine, Twitter, Facebook, Instagram, as well as the magazine’s website.
According to Design&Trend, Google Glass is expected to go on sale in 2014. Although Google has yet to announce a specific price, it is estimated to range between $200-$500 for consumers. For those who already had the chance to purchase Google Glass, it is said that they spent a little over $1,000 on the “glasses,” which do almost everything, except actually aid your eyesight.
What are your thoughts on Google Glass merging high tech and high fashion into one? Will you be rocking them in the upcoming year?