Posts tagged campaign

Make a Bottle Promise | PepsiCo Uses Facebook for Social Good Campaign

Nov10
2010 Leave a Comment Written by admin

Do you ever feel guilty after tossing a bottle or can in the trashcan?  Recycling is not always at the forefront of our minds, but how could it be?  What if we were rewarded for recycling?  Pepsi-Co’s new Dream Machine, designed by Greenopolis, will offer rewards for recycling.  The Dream Machine is a kiosk built to recycle plastic bottles and will soon be seen in various public venues like parks, gas stations, etc.  By the end of 2010, you’ll be able to find a kiosk at more than 3,000 locations in the United States!

According to Jeremy Cage, Chief Marketing Officer of International Foods at PepsiCo and Head of the Dream Machine recycling initiative, “It takes only a small change in behavior to make a big difference for our planet.  If every household in the U.S. recycled just three more plastic bottles a month, we could divert more than 23 million pounds of plastic from our landfills each month and increase the amount of recycled plastic used to manufacture new bottles.”

Not only does PepsiCo’s Dream Machine offer discounts on travel, dining, and clothing via Greenopolis.com, it aids American Veterans with disabilities by providing them with training and education to start their own business.  PepsiCo’s Dream Machine campaign is another example of how brands are utilizing social media for social good. Recently, Mashable posted an article recapping the top social good campaigns which included, the Brooklyn Museum, Sesame Street Workshop, Wildlife Direct, Kids are Heroes, and Darius Goes West.  To read more regarding this article, click here.

Do you agree with Mashable’s list?  What non-profits would you like to see do more social good?

Posted in Facebook, Social Media, Social Networking - Tagged , ,

Social Marketing | Convincing the Boss

Sep01
2010 Leave a Comment Written by admin

   Last week, I attended 212 Interactive’s “Social Strategy” discussion at Microsoft and since my background is more traditional, I was excited to learn what social marketing meant. Oddly enough, WWD ran a cover story last Friday about Social Marketing and why it is imperative that brands integrate social into their business infrastructure. This was the key take away from the 212 Interactive discussion and it made me think how far social has come in the past three years.

Prior to the discussion, I was most excited to hear Volvo’s “Social Story” because as a Twilight fan and past Volvo owner, I’ve observed the product placement within each film of the series. Jeremy Daly, Director of Digital Planning for Euro RSCG Worldwide, said that insight is the key to a successful campaign. His insight told him that people were not enjoying the “car shopping” process anymore so he asked himself “what could Volvo do to turn that around?” The answer: reach out directly to consumers talking about the brand by engaging in the conversation and responding and attach to pop culture.

Every panelist at the discussion agreed that businesses must integrate social into their infrastructure. Campaigns start and stop so don’t position “social” as a campaign to your client.  According to Jeremiah Owyang, ”social sits horizontally in the marketing organization as it impacts so many different forms of marketing tactics, approaches, and mindsets.”

Are you having a hard time convincing CMOs to get invested in social media? Do CMOs want to be blown away by the “big idea” or are they willing to give social a chance?

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