Twitter recently announced a partnership with Comcast which will allow users to tune into a TV show directly from a tweet they see online. Comcast engineers created “See It”, a new feature that will give Xfinity TV customers the ability to access movies, TV shows, and sports directly from a tweet. See It will debut in November with shows from NBCUniversal’s networks. This new feature was designed to integrate with other video distribution partners, television networks and websites. But how does See It work?
According to Social Media Today, the feature is easy to use – activated simply by a one-time log-in to Xfinity TV, making it as simple as signing into an email or Twitter account. Once users have logged in they will be only one or two clicks away from instantly watching the shows or movies they see in a tweet.
The See It button will include a menu with different options, including: tune to live TV or start a show On Demand, tune in to a show online, set DVRs, and set a reminder.
Brian Roberts, Chairman and CEO of Comcast Corporation was quoted in Market Watch stating “See It is a simple yet powerful feature that creates an instant online remote control. Comcast is taking a leap forward in social TV by enabling Twitter users to more easily find and view the shows they want to watch and discover new shows. Twitter complements the live viewing experience and is an ideal partner for Comcast and NBCUniversal.”
This season, NBCUniversal television shows on the following networks will use See It on Twitter: The Voice, The Blacklist, Chicago Fire, The Michael J. Fox Show, Sunday Night Football, Access Hollywood, NHL, Premier League Soccer, Sochi Olympics, Today Show, Psych, and Suits, with networks including: NBC, NBC Sports Network (NBCSN), CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network, and The Golf Channel.
What do you think about watching Social TV directly from a tweet with just one click on the See It button? Do you plan on utilizing the service?