What about buying a Pumpkin Spice Latte, a Salted Caramel Mocha or the Hazelnut Macchiato for a friend via Twitter? Starbucks and Twitter have worked together to make sending a coffee gift to your friend as easy as typing 140 characters.
According to Mashable, Starbucks and Twitter recently announced a partnership that allows users to exchange gift cards by tweeting. They called it “Tweet a Coffee”. The coffee giant said the idea behind the new program is to encourage spontaneous gifting on Twitter and it is out just in time for the 2013 holiday season.
Customers in the U.S. can now simply connect their Starbucks account to their Twitter and add a credit card to the account. Then, tweet to @tweetacoffee and the Twitter handle of the gift recipient. They can also include a personal message. Instantly, the recipient will receive a $5 digital e-gift. No, the coffee isn’t sent directly through the computer or phone. Customers can redeem the $5 Starbucks Card e-gift at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.
According to the Wall Street Journal, “We love the possibilities that the Twitter community can unlock to share acts of kindness with one another,” Adam Brotman said in a press release. “Tweet-a-coffee is a key next step as we innovate our social digital gifting offering.”
Do you like the idea of buying your friend a coffee via Twitter? Would you use the service?