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Do you ever feel guilty after tossing a bottle or can in the trashcan? Recycling is not always at the forefront of our minds, but how could it be? What if we were rewarded for recycling? Pepsi-Co’s new Dream Machine, designed by Greenopolis, will offer rewards for recycling. The Dream Machine is a kiosk built to recycle plastic bottles and will soon be seen in various public venues like parks, gas stations, etc. By the end of 2010, you’ll be able to find a kiosk at more than 3,000 locations in the United States!
According to Jeremy Cage, Chief Marketing Officer of International Foods at PepsiCo and Head of the Dream Machine recycling initiative, “It takes only a small change in behavior to make a big difference for our planet. If every household in the U.S. recycled just three more plastic bottles a month, we could divert more than 23 million pounds of plastic from our landfills each month and increase the amount of recycled plastic used to manufacture new bottles.”
Not only does PepsiCo’s Dream Machine offer discounts on travel, dining, and clothing via Greenopolis.com, it aids American Veterans with disabilities by providing them with training and education to start their own business. PepsiCo’s Dream Machine campaign is another example of how brands are utilizing social media for social good. Recently, Mashable posted an article recapping the top social good campaigns which included, the Brooklyn Museum, Sesame Street Workshop, Wildlife Direct, Kids are Heroes, and Darius Goes West. To read more regarding this article, click here.
Do you agree with Mashable’s list? What non-profits would you like to see do more social good?
