Engaging with customers via social media allows businesses to reap benefits far beyond Facebook “likes”. Social media provides opportunities to develop brand loyalty, grow market share, and save money that any business can take advantage of, regardless of product, service, or industry. Are you getting the most out of your social media presence?
Manage your reputation with damage control: Comcast uses Twitter to monitor customer issues and complaints, and respond in real time. This allows Comcast to protect their brand by providing immediate customer service with good visibility.
Find new talent. More and more companies are using LinkedIn and even Facebook to post jobs and recruit new hires.
Establish yourself (or your company) as an expert in your industry. Blogs provide a low-cost platform to tell your audience why you’re a thought leader.
Get some free advertising via YouTube. Many companies including Allstate take advantage of YouTube as a marketing tool.
Find more ways to use social media to build your business at Mashable.
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