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Facebook Advertising | Let’s give ‘em something to click on!

Mar06
2012
Leave a Comment Written by Kimberley_Williamson

The communications paradigm has permanently shifted.  Once upon a time, an advertisement in the New York Times assured top visibility; this is no longer the case.  Attributable in part to declining circulation and the digitization of content, this phenomenon is in larger part because traditional advertising is no longer the most important factor people look to when making purchase decisions.  In a world where people share everything with their social media networks, word-of-mouth has become king.

This new system works just great for large businesses with recognizable names, but what about the little guy?  How can small businesses reach an audience online that extends past the reach of their network?  Enter social advertising, specifically Facebook ads.

Here are the top 3 reasons why our clients find our Facebook ad campaigns effective:

1. Laser targeting: Beyond focusing on people within a geographic area, we have the ability to include age ranges, favorite activities and many more criteria when defining target audiences.  This means that rather than advertising in a magazine which is read by women between the ages of 18-35 in the United States, we can focus our attention 32 year old, college educated mothers whose children are under two years of age.  That’s powerful.

2. Performance metrics.  What would the Olympics be without a stop watch? With the impressions and ad tracking available within the Facebook platform, any advertisement that is not performing optimally can be paused, altered, and launched again in minutes – no need to wait for magazine circulation numbers.  Additionally, we have the ability to create and measure more than one ad at a time – we can develop a campaign, launch it, measure it, optimize it and get immediate results.

3. “Like” us! Easily, the fastest way to boost your network.  How often is there a button built into an advertisement that lets the reader carry out the exact action intended by said advertisement?  Not since perfume samples in Vogue has the “Go here, Do this” been simpler but even with those little samples there was something missing: shareability.

4. Shareability: When you perform an action inside Facebook, such as liking a video, a business’ page or you’re your goofy friend’s status, it is published to the newsfeeds of people in your network.  The potential for sharing and continued interaction is almost limitless.  The bigger your network, the higher your chances of hitting that jackpot.  It’s that simple.

On that note I want to hear from you. What’s the last promotion or advertisement that caught your attention or got you involved in a new brand?

Posted in Goldstein Communications, Social Media, Social Networking, Uncategorized - Tagged advertising, facebook, goldstein communications, Google, public relations, social media

New York Fashion Week Brings Out the Best in Social Media

Feb15
2012
1 Comment Written by Stephanie

Credits: @kmartfashion

From Twitter feeds, video streams, promotional trucks on the move, or models landing contracts via YouTube, Social media is redefining  New York Fashion Week.

This year, moments before looks hit the runway, Burberry posted their looks on Twitter from its Spring/Summer 2012 show. The brand was one of the first to do it back in 2009, when it was a breakthrough idea. Rebecca Minkoff utilized the same Twitter look debut 30 minutes before her looks hit the runway this fashion week. Twitter updates are hardly news anymore, just a fast way to break it.

Marc Jacobs and Tommy Hilfiger followed suit and live-streamed their shows over their web sites. Marc Jacobs mimicked Burberry’s shoppable runway and began offering a pre-order reserve on the items just previously viewed on the runway on his site.

Diane Von Furstenburg is leading the pack, utilizing new iPhone video app Viddy to send out 15 to 30 second videos of the looks backstage. Viddy delivers quick frames directly to social media outlets while allowing users to polish up their clips and add production value by including music soundtracks and video effects. Von Furstenberg’s clips on her Facebook and Twitter page include interviews with the designer and her team, and hair and makeup run-throughs. The short videos are meant to give a Twitter type feel to the posts; the app is often referred to as “The Instagram of Video.” Kate Sroczynski, senior director of digital at DVF, admits to being inspired by Burberry’s live feeds of previous years.

Further fashion week promotion ideas include the usage of twitter hash tags. #FashionWheels offers fashion week attendees a ride to and from shows as sponsored by The Promotion Factory. Editors, bloggers and buyers are able to track the vehicles and catch a ride stocked and sponsored with items such as Zoya nail polish and Six Scents perfumes. #FashionWeekProblems send K-mart concierge girls providing items such as lights, band-aids, lip balm, and mineral water. The K-Mart campaign has received wide notoriety for this move and is currently in its third season running. Both campaigns attract the industry first movers and influencers as they share their experience with the masses.

Models are also increasingly finding social media to be a powerful tool. While many models consider walking in New York Fashion Week to be a necessity to forming their brand, one model, Kate Upton, has taken her career to heights most models can’t dream of. A year ago, Upton posted a video of herself doing “The Dougie” (a trendy dance made popular in hip hop), and has since landed the cover of Sports Illustrated’s annual swimsuit issue, an honor she shares with names such as Tyra Banks and Heidi Klum. The infamous “Dougie Video” caught the attention of IMG Models- the same company responsible for Gisele Bundchen. Kate has become an internet sensation, currently trending on Twitter (with hundreds of thousands of followers), and a YouTube video with over 3 million views. While most models are seen but not heard, Upton is becoming a household name by being seen, heard, followed, and seen dancing “The Dougie.”

Fashion, an industry that lives and breathes based on being “in the moment” thrives in social media, where the consumers are ready and waiting to see what’s next. Designers are now challenged to do more than blow people away with their clothes. The right bloggers in attendance are as vital as the top press. If you aren’t involved in the conversation now, while the social outlets are buzzing, good luck competing with the designers who have every fashionista talking, and feeling as though they were back stage for the show.

What’s next for the fashion industry? Do you think social strategy will outweigh designing talent?

Posted in Facebook, Fashion Week 2011, Social Media, Twitter - Tagged Burberry, New York Fashion Week, social media, Viddy

Using Social Media to Follow Fashion Week

Sep08
2011
Leave a Comment Written by Julia Knox

Image via The Vogue Vibes

New York Fashion Week starts today, September 8. Luckily for those not in New York or unable to attend shows, designers and fashion outlets are utilizing a number of social media outlets for the public to follow along.  The folks over at Mashable have put together a comprehensive list; here are some of our favorites they mentioned.

LiveStream

A number of shows, including BCBGMAXAZARIA, Charlotte Ronson, Carolina Herrera, and Elie Tahari, are livestreaming their runways on YouTube. All feeds can be accessed from http://www.youtube.com/liverunway.

Twitter

Consider following the accounts below for up-to-the minute news from the tents:

  • @nyfw
  • @womensweardaily
  • @cutblog
  • @CNFashion

The New York Times also has some suggestions here.

Websites

The following blogs will be providing more extensive editorial coverage of all the shows:

Style.com

Fashion, Etc.

On the Runway

Tumblr

Tumblr, with its easy ability to upload and share images, will be a great site to view pictures from the runways. The Tumblr team is sending 16 staff members to cover the shows, with content viewable at www.tumblr.com/nyfw

Instagram

Search for the following Instagram profiles—they should all be posting significant content. In related news, see why more and more fashion photographers are using Instagram here.

OscarPRGirl

SimoneSOliver

EvaChen212

ManRepeller

How will you be following Fashion Week? Let us know in the comments!

Posted in Conde Nast, Fashion Week 2011, New York Fashion Week, Social Media - Tagged Conde Nast, Fashion Week, Fashion Week 2011, Mercedes Benz Fashion Week, New York Fashion, social media

LEGANDARY ACTRESS LIZ TAYLOR DIES AT THE AGE OF 79 YEARS OLD

Mar23
2011
1 Comment Written by Linda Lehner

“We know, quite simply, that the world is a better place for Mom having lived in it. Her legacy will never fade, her spirit will always be with us, and her love will live forever in our hearts,” said one of her sons, Michael Wilding, in a statement few hours after his beloved mother and legendary actress Elizabeth Taylor was announced to be dead.

Dame Elizabeth Taylor, at one of our photo shoots many years ago. She was at her best during this photo shoot, and we will always remember this special day!

Today we lost a Hollywood legend whose legacy will live on forever. Dame Elizabeth Rosemond Taylor, a stunning beauty, died today at the age of 79.  Taylor was known to have lived the American dream. At an early age of 9, Elizabeth Taylor was first seen at the movie “There’s One Born Every Minute”, followed by “Lassie Come Home”– and at the age of 12, Taylor got her first leading role in the movie “National Velvet”–where she captured audience’s affections by showing her extraordinary talent of acting. Due to the success of the movie, Elizabeth was then announced as one the top child stars during that time.

Followed by many other substantial roles in many movies , Miss Taylor got nominated for an Academy Award for “Best Actress” for her movies “Raintree County” (1957),  “Cat On a Hot Tin Roof” (1958), and “Suddenly, Last Summer” (1959).  Unfortunately, she didn’t go home with the golden statue for those movies–however, in 1960, Elizabeth Taylor became the highest paid actress at the time when she signed a one million dollar contract to play the major role in “Cleopatra”.  Shortly after that, she went on to win her first Academy Award for “Best Actress in a Leading Role” for her amazing performance as Gloria Wandrous in the movie, “Butterfield 8” (1960).  If that wasn’t enough–just 6 years later, she won her second Academy Award for “Best Actress in a Leading Role” in the movie “Who’s Afraid Of Virginia Woolf” (1966).

Although many admired Elizabeth Taylor for her glamorous, Hollywood lifestyle– many were always trying to keep up with her private life, because it was just as dramatic as the roles she played on screen.  For nearly 70 years and 50 movies, the press reported nearly every element of Taylor’s very public/private life. At the age of 18 Miss Taylor got married the first time and then went on to marry 7 more times; which included marriages to film producer Michael Todd, singer Eddie Fisher, U.S. Senator John Warner and twice to Richard Burton. Unfortunately, all of them ended with a divorce which got the attention of the public because her name was spread across thousands of headlines.

In 1992, after she made several forgettable films, during the 80s and 90s, Elizabeth Taylor started to concentrate on charity work by fighting against HIV/Aids. Inspired by the death of her close friend Rock Hudson, in 1985, Taylor became one of the first movie stars to fight for AIDS and later created her own AIDS foundation, the Elizabeth Taylor Aids Foundation (ETAF). In May of 2000, Queen Elizabeth II honored Taylor by making her a dame, the female equivalent of a knight, for her services to the entertainment industry and to charity.

Although she passed today–Miss Taylor experienced many health issues throughout her life.  In 1990 Elizabeth nearly died from a bout with pneumonia, and at the age of 62 she had both hip joints replaced and 3 years later the doctors discovered a benign brain tumor followed by skin cancer and congestive heart failure.  If that wasn’t enough–today we discovered that Taylor cheated death 53 years ago, almost to the day.  Taylor was scheduled to fly on her then husband, movie producer Mike Todd’s private plane for a trip from Burbank, Calif. to New York (via Tulsa, Okla.)–however, he convinced her to skip the flight, against her wishes, because she had been feeling ill.  Todd’s plane ended up crashing–killing him and three others that were on board with him.

Taylor, one of the last remaining bridges to Hollywood’s Golden Age, died this morning of congestive heart failure at Cedars-Sinai Medical Center in Los Angeles. Despite her scandalous lifestyle, the world will keep her reminded as one of the biggest legendary for her work as well for her charity work. The world will not be the same without her beauty, glamour, generosity, and gift of giving.

Posted in Jewelry - Tagged Elizabeth Taylor, Forever In Our Hearts, Glamour, Hollywood Legend, Icon, Legend, Rest In Peace, White Diamonds

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