Social media can be a delicate topic, especially when discussing its monetary components. What many don’t understand, however, is that although most social media sites are free, time is money; the efforts you put into even simple upkeep have dollar signs attached. For that reason, if you plan on implementing social media initiatives, it is necessary to construct a corresponding budget.
A recent article outlined suggestions from experts on crafting a social media budget. The first step, and perhaps the most important, is targeting the audience. Each client will need to reach different people, even if only slightly different. The method by which the audience receives information for one product is often vastly different than that of similar product.
Secondly, embrace what you already have. You most likely already have an advertising budget with vast resources. You might even have some social media platforms already in place. Use these as a foundation off which to build your new budget. A little advertising can go a long way in social media; allocate a portion of your budget for social ads and see its power.
Due to the time invested in your traditional advertising, you already know a lot about how your audience reacts to your efforts and with time invested in existing social media, you will learn how your audience likes to engage with your material. Budget time to create innovative, unique, and fresh content appropriate for that audience. If you get a good following, you can refer your audiences between your sites—self-made publicity.
Most of your budget is time spent developing and analyzing a tailored strategy. Stop guessing. With social media still on the rise, you can’t afford not to.